Seriously.
Seeing as they brought NOTHING to the table yesterday, I have a business plan/solution that would turn around GM in 24 months.
GMC
SATURN
SAAB
PONTIAC
SEE YA LATER.
[SIZE=2][COLOR=Black]Keep:
Chevrolet (its the everyday man’s car company)
Buick (its the old folks car company)
Cadillac (higher end company)
The problem GM has is that for the past ten years or so, they’ve been competing against themselves. Spending BILLIONS of dollars on vehicles for paint colors, brochures, R&D, marketing, dealerships, body panels, wheels, parts and engines that are all counterparts to similar vehicles amongst other subsidiaries.
For Example:
Chevy Trailblazer
GMC Envoy
Isuzu Ascender
Buick Rainer
Saab 9-7x
Oldsmobile Bravada
ARE ALL THE SAME FUCKING AUTOMOBILE. They all drive the same, and relatively look the same. However, they use different headlights, slightly different body panels, wheels, R&D, engine parts, dashboards, brochures, advertising, seats, tail lights, emblems, and body colors. They all have different sticker prices, and incentives. They all compete against themselves. Think of the money that could be saved if you didn’t have to hire people to design all these different parts, and manufacture them.
Now, if you were getting rid of GMC, Saab, Oldsmobile (RIP), you wouldn’t need the Envoy, Bravada and 9-7x. Let alone the millions of dollars spend on these vehicles for all the items mentioned above. However, because you’d be keeping the Buick Rainer line and the Chevy Trailblazer line… NIX THE FUCKING RAINER.
Take all this money you save and make the vehicles you do have…more reliable.
The reason foreign companies are kicking your ass right now, isn’t just because they are better built vehicles, but because these companies (HONDA/ACURA, NISSAN/INIFINTI, TOYOTA/LEXUS) don’t share the same markets as their subsidiaries. No one looking at a Highlander is going to look at an RX350. They drive different and share only a chassis.
You wouldn’t fire anyone in the factories, because everyone making Envoy’s will now be making Trailblazers…your volume stays the same.
It doesn’t make a whole lot of sense to have different lease specials for these vehicles. Your Trailblazer is going to be atleast $60/month cheaper than an Envoy. FOR THE SAME DAMN VEHICLE.
Especially get rid of GMC. In the market we are in, you don’t need a “TRUCK ONLY” company. Sell only Suburbans, and Tahoes…instead of both of those models plus Yukons. If you didn’t have an entire team dedicated to making the front ends, emblems, gauges, wheels and parts different, and the cost of the molds and research to make them different as well as the different paints and brochures, commercials and incentive programs…you’d save MILLIONS.
How fucking stupid are you to compete against yourself. If someone likes the Tahoe enough to cross shop it against a Yukon, that same person is going to be okay with only having the Tahoe offered through Chevy. Especially when a Tahoe will end up being $50-$100 less a month. And because you aren’t spending all this money to develop sister and cousin cars…you can make the cars you do make, more reliable.
Close the Pontiac dealers and tell them, they have to sell whats left of GM (Chevy, Buick, Cadillac). If a dealership only sells Saturn’s…TOO BAD. See ya.
UGH.
/rant
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