Already have the GM Card, so this might be good to add to the collection:
http://experience.toyotarewardsvisa.com/index.aspx
Looks like it goes beyond the GM Card. You can use it towards accessories and service at the dealership. They could have done better than 1% though.
Did some more tooling around on their site. Actually at 1%, and 1 point per $1 is not a good deal.
You can get a 1% cash back card anywhere, with this you are locked into Toyota products/services. Other rewards cards will typically stick to 1% cash equivalent, but anywhere from 2%-3% for staying “in the family”.
I would avoid this card…go with discover or amex and join their reward points program. More flexibility.