hahahaha
As for the Official name, First Bass is no longer a legal portion of the name, i continue to add it on to make the point that Definitive Auto IS First Bass, and i know what you mean, you sorta took my thoughts and typed them out with the difficulty marketing the name/s.
I made First Bass go from page 16 on google to the 1st result on page 1 now. I bet i can do the same with Definitive Auto, which i wonder if it shows up at all, haha.
As for the ideas, keep em coming, like i said, the designer is reading these posts, maybe he"ll see something he can use or likes.