Glen Fergusson - Sales and Marketing manager for a brand new Californian Porsche dealer. Has lost his job and faces possible legal proceedings as the company strives to reclaim the costs of the 18 Porches given away free under Glen’s Opening day “buy one get one free promotion” “I admit I didn’t really do the numbers properly on this one” said Glen
Porsche dealer - “I got it wrong with the buy one get one free card”. Print E-mail
Written by Jenny Shu
Thursday, 22 February 2007
Glen Fergusson - Sales and Marketing manager for a brand new Californian Porsche dealer. Has lost his job and faces possible legal proceedings as the company strives to reclaim the costs of the 18 Porches given away free under Glen’s Opening day “buy one get one free promotion” “I admit I didn’t really do the numbers properly on this one” said Glen who told reporters that he had “seen the concept work really well for coffee stores” and in terms of numbers you could argue that Glen’s campaign worked. As the new Porsche dealer sold 18 Porches in the first hour of the store opening.
It took the head office a full hour to realise what was going on and subsequently shut the store.
Local man Bruce Stepper took out a second mortgage on his home after getting a promotional flyer in his mailbox. “I am ecstatic - I brought a shiny red Porsche today, got another one free and I have sold just sold it on EBay, all up I end up getting a Porsche 911 for $5000”
Jane Cameron was arguably even more entrepreneurial. The local Janitor purchased a Porsche using the dealers “no deposit finance plan for low income earners”, sold both cars, paid off the finance account and walked away with $120,000 profit. The finance plan was another one of Glen’s initiatives that has now been cancelled.
A red faced Glen stated “I have never really been too good at Math and I was sure the whole time we were making money - I was initially blown away by the amount of cars we were selling in that first hour. I had seen the “buy one get one free card” work extremely well for the new coffee shop down the road and thought what a great idea I will try it here.”
National spokesman for the dealership chain was quoted as saying "We are just glad that the idiot didn’t have time to run with his ‘test drive 5 cars, get one free loyalty stamp card’ campaign.
I can’t possibly believe this is factual. A sales and marketing manager would NOT be stupid at math. That’s his job. It’s what gives him the title. Good story though. The kicker would be if that guy actually fabbed up this story, that would be frikkin genius.
I can’t possibly believe this is factual. A sales and marketing manager would NOT be stupid at math. That’s his job. It’s what gives him the title. Good story though. The kicker would be if that guy actually fabbed up this story, that would be frikkin genius.
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Not that genious. Notice no dealer name was mentioned.
This would have been on ever news station and radio because its such a fucked up story.
Plus this was supposedly in Ca, you telling me only 18 people showed up the first hour for this? If there was any kind of ad for it you would have seen it all over the internet and you would have had a shit ton of people there.
This would have been on ever news station and radio because its such a fucked up story.
Plus this was supposedly in Ca, you telling me only 18 people showed up the first hour for this? If there was any kind of ad for it you would have seen it all over the internet and you would have had a shit ton of people there.
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Yeah I agree, even just a quick buy one get one free thought you realize sell the 2nd car and your car is free. Every car on that lot would have been sold, or at least a line a mile long trying to buy every car.
IIRC Porsche makes an average of 29k per 911, but that’s PCNA, not the dealer.
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yea but i bet thats 29k on materials proffit, and doesnt count everything else, marketing wages, insurance transpo, etc etc… the stuff that nickel and dimes everything i would assume probably 20k er so (unless you know differant then :bloated:)
dealerships real money maker is service, selling cars is really just a way to attract customers, and keep them loyal