Because saying “Bullitt’s” is a lot easier than saying “Hey Russ, what Make and Model are your black wheels? Cragar’s? Torq Thrusts, or Ford Knock Offs?”
Also the fact that they are black with a polished wheel, they more closely resemble a Bullitt wheel than a typical Torq Thrust wheel.
And yes, I am aware that they have been around for a lot longer than 01 with the Bullit. My dad’s 70 Coronet had “Bullitts” on it when he owned it in 81.