PRAM to Replace Flash?

According to the Nikkei Business Daily, boffins at Kanazawa University have created devices for phase change RAM (PRAM) which will switch between 1,000 and 10,000 times more than conventional PRAM and will work at 400,000 rewrite cycles.

http://www.theinquirer.net/?article=28933

How cheap is it going to be tho? That’s the key to flash - it’s fucking cheap

It all depends on the manufacturing techniques and the overall process. If the method is the same and the materials are cheap, why not!!?