best thing You can do is head to a few different stores… check out the set You want in each setting, versus other sets. CC for example will have a nice dim corner to showoff set. Sears on the other hand has regular flourescent lighting. And so on.
The set that looks best TO YOU in most settings will prolly be the weiner.
Besides that, Samsung DLP FTW. 1080 only if You’re going 50" +.