IMO if you are not in a mainstream location, you will miss out on the regular day to day jobs that will generate revenue. Oil changes, mounting tires, alignments, tune-ups, simple diag and repair…
If the shop isn’t in a good location, all you’ll have is stuff like that 3/S and Cobra. Long term projects generating little to no money.
It’s a huge investment, but I really think Mike has the right idea with the whole Saratoga Car Shop/ Bar & Club idea… There is NOTHING like that in the area. You need to go on vacation to see shit like that.