AUBURN HILLS, Mich. – Italian automaker Fiat is coming back to the U.S. after nearly 30 years.
Fiat plans to unveil the North American versions of its Fiat 500 hatchback and convertible small cars Wednesday at the Los Angeles Auto Show. It’s the first time Fiat has shown a car bound for this market since 1983, when it halted U.S. sales because of rust and other quality problems.
Fiat says it aims give drivers a sporty, Italian option at a lower price than the $20,000 Mini Cooper.
The 500 has been a big seller in Europe, but European buyers prefer small cars because gas prices are higher there. Small car sales have dipped in the U.S. this year as gas prices stabilized, but Fiat is betting they’ll grow as fuel economy standards rise
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yea this car was announced to come to the u.s. well over a year ago. now the special edition model that was released at sema going into production would be good news, but the abath is really what needs to come over.