So you’re saying Toyota wouldn’t publicly announce that they were trying to be “king of trucks” because they’d want to keep it from the public in case they failed, yet you try to make your point by saying they use a public medium (commercials)?
I’m not pulling this stuff out of my ass here and I don’t expect you to believe me. You can think what you want. It still doesn’t change this fact:
We’ve had this conversation here on NYSpeed already:
Domestic companies had a monopoly on bigger trucks…Toyota could afford, via its smaller cars bringing in profits, to bring in a comparable truck to take away a portion of what they were getting. Any losses they received from R&D/testing/advertising would be less than the losses of the big 3, but could be buffered from the econo-car profits they were raking in. If they made a profit, even better.
The best thing the big 3 could’ve done is do the same thing, except in the econo-car department. If Ford would’ve brought out the Fusion that gets 50 some-odd mpg when Toyota brought out their trucks, it would have knocked Toyota back a lot.