Turbo Magazine gets the axe

The first issue hit newsstands in June 1985, and after 23 years in the game, Turbo & High-Tech Performance Magazine is rumored to be at the end of its rope. In its late 90’s heyday, Turbo Magazine boasted over 150 content-filled pages in each issue during the the import drag racing boom. And the small displacement engines of Japanese sports and compact cars provided the perfect platform to show off turbocharging technology. The complexities of a turbocharged vehicle used to intimidate many consumers and engine builders, but the vision of Turbo Magazine founder Kipp Kington brought the technology within reach of the average enthusiast.

But in recent years, the pages of the magazine have dwindled significantly. Even with an increased demand for smaller displacement, forced induction engines, Turbo has been left behind for shark bait. Its widespread distribution has been reduced to a trickle and finding an issue of Turbo on the rack became as rare as spotting Sasquatch. If the rumor holds true, we will be sorry to see it go, but its place in automotive history will not be forgotten

can’t leverage your company & business model solely on a fad.

they just need a new Fast and Furious movie to come out… and they are SAVED

OT, Car Audio And Electronics mag got the axe last month.

It’s the internets fault.

It was too expensive. It was like $30 bucks for a year and it was a thin read. I dropped mine over a year ago.

George Bush doesn’t care about car people.

I used to work for a magazine distributor over 5 years ago, we couldn’t get it to sell back then.

Many magazines are going right in the toilet. If you shop around online, you can get subscriptions to many magazines for under 10 bucks a year.

It actually might cost the publisher more in postage to send you 12 issues, than you paid in subscription fees.

Airports and stuff like that will keep the business alive, but barely. Thats why a magazine is 7.99 when you buy it at a news stand, and 12 bucks for a year subscription…

Dam.That was the first import magazine i ever bought. The feature article was about a skyline with CF doors a bunch of other CF crap and i believe a fuel pump from an F16 or some shit like that. It did kind of disapear off of the shelves over the years but I always found it very informative. Hell it was probably more informative and still probably is compared to half the mags out there. Sad to see it go.

most of them ended up being 30 pages of ads, 20 pages of pictures, and 10 pages of substance… not a really good dollar/value ratio

if i wanted to see tire rack ads, i would go to tirerack.com

I dunno man it wasnt that full of adds way back when.