If someone buys it and goes around saying “ohhh look at this, look at the price tag, I bought it!!!” then yes, it is showing off. Most real “rich” people don’t talk about their finances or what they spend on things. This watch, though, is something I would see on the hands of some rap artist who just got a record deal, or someone from Dubai wearing. There’s a lot of better watches that aren’t as flashy that go for this price and more.