Needs a bigger phone number. Print quality in newspapers is always shittier than what you’re going to design in Adobe/Quark/Print Shop.
Typically, they are going to be aware that you are accepting new clients for the season. You’re stating the obvious. I would think it would be better to move phone number to a central location in the ad and then put the statement about your clients lower on the ad. In an ad where you aren’t running specials or describing your quality/abilities, you’re phone number should be the central idea.
Just a couple ideas. Hope you don’t take me as being an ass, b/c I’m not trying to be. Just trying to help.
edit - Also, try and maybe come up with a catch line or a motto for the company. Something that will allow prospective clients to remember you and something that will give you a little differentiation from the other pool management companies.
eh… every company down here has some cheesy lame as fuck catch phrase. I refuse to engage in such faggotry. The idea about the phone number isnt bad though.