Sure it can be, UAlbany has been all over the news lately and not just for the riot. The clean-up was given press, the fountain was given press and i’m sure the tame event they have planned instead of fountain day will also get press along with all the efforts to make UAlbany a '‘legit’ school instead of party central. Because of the bad press they are getting, they are going to get TONS of good press of how the school is turning around etc. All this is doing is getting the Ualbany name out there. Press is press.