The move will be easier to an extent, i.e. it won’t take 10 years as it did for DVD. However, you’re still asking people with any size of a DVD collection to go out and re-purchase titles they already have. And with HDTV as well as better marketing in general as opposed to 5 to 10 years ago, things will move quicker. My guess is this ‘war’ will rage on for at least 2 to 4 years before a clear cut winner emerges, if there ever is one.