Budweiser king of.... Belgians...

It’s definitely fun. I’ve since moved upward, and I’m now responsible for all design, and our (2) new product lines. It’s great that our company does this type of work and is located here locally. Almost all of our engineering department has come out of UB.

Back on topic: I think AB’s is going to have a huge marketing push to show how ‘American’ they still are. Since the SAB takeover, that has been the crutch of most of their marketing. Regardless if whether you like Budweiser or any of their products this is a blow to an iconic American company, that was highly regarded internationally.