last I checked they are trying to keep it away from any other big car meet to keep as much interest as possible.
The organizer gets in contact with the land owner and it depends on so much stuff for pricing (or if the landowner is even willing). But I know Alec and the other organizers are going based off a central meeting point to make it easier to get to and not to far out for everyone. Admission is based on how much it is to run the event such as vendors and whatnot.
It really is a “it all depends on” situation with this meet.