Not sure where you got that from but Ford trucks cost more than Chevy and Dodge. BUT the resale is better on a Ford which is nice. The value on my '04 FX4 went UP $3500 when I sold it due to the issues with GM/Dodge going under.
Dodge is the cheapest truck available, much cheaper than GM or Ford. Chevy is next in line. They both offer incentives and you can get a Chevy for UNDER sticker easily. All of my friends that have bought new GM’s did so because an F250/350 was sticker only and you could get $2000-5000 off on a GM.