We’ve been offering this for a while but pushed it a bit more over the recent holiday sales and had a pretty good response.
Basically, if you find a cheaper price elsewhere we’ll match it as long as it’s a reasonable price. There are times (mainly cheap eBay sellers) that have had inventory for years and purchased it for less than I can now who we probably won’t be able to touch. Of course you sometimes have to be wary of them anyways and I’ve never had a problem price matching a legit vendor.
If I’m not losing money on a deal I’ll match the price. My way of thinking is that even if I break even (or lose a couple bucks) I will gain a customer down the road.
Any questions let me know and if you need us to match any prices shoot me a PM or e-mail.