They raise the price untill it comes to a place where the people will still pay and they make maximum profit. It would be like selling your car to a rich guy and selling it to him for a higher price (then you gave everyone else) because he is willing to pay whatever to get it. There must be plenty of people out there who are able to afford the high prices because every game is insanly packed… Why would they lower the price? If you make a product you would charge as much as people were willing to pay for it. It not right it’s just the way things are. Remember the NFL is a business, not a chairity. I guess you either get over it and enjoy simple things in life or be a grump ass who complains all the time.