Well, yes it is pretty much up to the tire manufacturer, but the other thing we often ignore is driving style and proper inflation.
My dad drives like you’d expect a responsible 60 year old to. He’s really easy on the brakes and acceleration. On my recommendation he runs dedicated summer and winter tires. He’s on UHP summers and he’s on his … 2nd summer now, S03s. That’s about 30,000km and he’s starting to think he should replace them at the start of next summer.
I killed the same set of tires on a car in 2/3 of one summer, maybe 7,000 km. That wasn’t doing burnouts, or massive camber problems. I didn’t like the car and was very hard on it. It also outweighed my dad’s car by 600 lbs at least, made 200 more lb-ft of torque and I ran at much higher average speeds, cornered harder, etc.
So how should Bridgestone rate their tires? The only way they can. They know that for both my dad and I, a harder compound tire would last longer as compared to the S03. I may get 9,000 km and my dad 50,000.
Tire companies have to be arbitrary. If they made it a real standard, people would force businesses to adhere to their ‘promises’ of a tire that will get X miles, regardless. Considering something like 65% of people on the road have improperly inflated tires, it would be almost impossible to have consistency. I saw a lady last week at the gas station putting about 60+ psi into her tires. When I asked her why, she flatly stated that if the tires deform under the weight of the car, they are underinflated and dangerous. They shouldn’t show any signs of bearing load.
This is why I don’t buy into online reviews. Some guy with a Honda Fit will go on and on about how race-bred his tires are, how he corners on rails, no problem in the rain, etc. Then underneath the next review is from a guy with an STi who says they’re terrible. And the guy with the M3 says they’re so-so for the price.
Then there’s stuff like tire tests. Some companies don’t want their tires tested at all. Other companies set up entire events just to promote how good their tires are. The sad thing is you can’t even look at racing too closely. Even the most amateur series will have a ‘spec’ tire. Because a sponsor paid heavily for that privelege. You have to run their tire. They’ll even give you a discount, but if you don’t run their tires, you don’t run.
Hell they can’t even get two identical cars to get identical fuel economy in testing. UTQG is better used as a gradient. If a tire is rated much higher, you know it’s a harder compound, and will last - at the sacrifice of grip.