I pre-ordered mine at BB an the mail-in rebate was waived. I got a $100 BB gift card so it was around $100 out-the-door for me + the clear shield I got for the phone.
I absolutely love it too! don’t even need to put music in once you have Pandora, Slacker and LastFM installed.
I too don’t think there is enough in the phone for iphone owner to switch, not to mention switching carrier. However, IMO, Driod is the best iPhone alternative.