Nothing cheesy. Just a motto, whether its “at your service whenever you need us” or “we’ll match any price” or whatever. I mean, JJ’s has one and basically it is just “specializing in GM performance cars and trucks, rebuildables, and used parts”. That saves them alot of time having to fuck with people with fords or chryslers calling in. Domination’s is good and simple too “Higher Quality, Better Prices, Faster turnaround”. Nothing stupid about that, but it conveys a good message.
I’d be glad to be a sounding board for ideas for ads/marketing if you need them, just pm me or something.