Harley Davidson: Breakout

[Oleg]

@DannyboyUpstate

$26k for a motorcycle is too much money. I just don’t understand how they come up with that price. You can buy an American, union made car, with 4 wheels, 4 seats, full interior, 2 headlights, heating and air conditioning, etc, etc, for $20k.

I like Harley’s, but I don’t understand them. Many of my coworkers own them. They are all old guys. haha.

PS- I like the way they think outside the box with the ad.

I think it works on perceived quality. Slap a big price tag on it and people will think that it’s worth more because it costs more. They definitely don’t pack 26 grand worth of cutting edge technology into it.