well on a large scale retailers are trying to sell off as much stock as possible to get the “cheaper stuff” in.
unfortunately people seem to thing a 25% increase in the dollar can come out of a retailers pockets…unfortunately not.
I have been in sales for over 10 years from retail through to high tech repping.
The southern ontarion market is waaay too tight for this to happen…on many items…
their are micro neiches that allow for larger markups like dollar stores and “bramptons famously price matched car audio”
but those are the Islands in the sun…
most items in the Toronot market go at about a 30% markup to cover profit and hydro bills…and wages and insurace etc
so I buy “shiznit” for $100 and try to sell it for $130.00
in 6 months the dollar skyrockets 25%
and… (people expecting the $100 items to be $75.00…right!!!..)
lets do the math now for my “shiznit”
$130.00 - 25% = $97.50…
this is less than I payed!!!
AND my warehouse is probably 30% full of 6 month old product!!!
so you want me to lose money for 6 months??..I still only have a certain percentage of the business going on in the area…
sales VOLUMES on everything in existance didn’t go up 25% to match the dollar…
and you run to the US the minute you hear the dollar hits par?
and then wonder why BOB’S ELECTRONICS down the street is going out of business in a good economy?, or not reducing his prices to less than $110?
the strait answer is this.
the canadian public (like all other pulic groups) is snappy and fickle.
so here’s the wak through
shipping in Canada is a serious SCAM, a set of rims costs $150 to ship from LA to NY,
the same distance and service in canada costs $800
Duties and Teriffs of 6.5%+, Brokerage fee’s for an electronic process done by the shipper!!! etc etc etc…these quickly add up to arround 5-10% OF A RETAIL PRICE BY THE TIME IT REACHES THE DISPLAY SHELF.
then ALL electronic items, sold in Ontario MUST BE CSA or ULC approved.
this is an additional fee of upwards of
$ 2 5 P E R I T E M / s e r i a l #…
I have been Charged $250 for 1 piece of a specific electronic tool, that is only manufactured UL approved…why???
cause we are the MUTHAFUKIN TINY PIMPLE ON THE ASS OF THE PLANETS ECONOMY…we are like 30th on the population list, behind MANY MANY european countries 1/100th our physical size (and therefore shipping costs too)…
we want US COUNTRY prices with the buying power less than the CITY of new york…yes the CITY…not the state…
now that said
we were raped on vehicle prices, and are being raped on many products still…why?
typically they are a US made product, sold in canada to THEIR OWN DISTRIBUTORS…for more than “exchange + shipping” also known as fair pricing…
so it goes like this…GM sell their new “crapola” to the US dealers for $6,000
exchange is par, shipping is $800 (great US rates eh?)
in the US they add 25% markup (just say…i know its waay more)
in Canada we are charged $7,000 + shipping ($1200)= $9200
why more for the car when at par…cause they can…no other reason…
-If you go to the US they still make the same amount as if you lived there.
-If Canada loses the sale its a pico litre in the drop…not the drop in the bucket…so they really dont care.
now lets try it on a product I can guarantee you the pricing on
Labels
U.S. Retail price is $65 free shipping, (30% dicount means)cost to distributor is $45.50
Canadian retail price is $75.00, cost (-30% discount) + Shipping cost
so $56.25 + 6.5% +$20 brokerage = $75.91 at the door to the retailer…
now the Canadian retailer STILL has to add markup…but he’s already over list price!!!..yep…
cause you orderd 1 box of labels…not 12 like the American, who knows he will use 1/month JUST LIKE YOU DO…
so your goona call the US Distributor and buy from him but order 12 because
“that canadian price is so high”…
well, did you know that if you asked for 12 to begin with…I could have beaten the US price???..yes…because the US Manufacturer wont give dealers a discount till 250 pcs…but in canada we get them at 10 pcs…
this is another reason why you must know your business and usage and be able to forecast… Because keeping it secret or lieing to a salesman…
only costs you money…but not me…just my time.
and eventually you would have learned that I am not a sleazy car salesman…I plan on doing right by you so you BUY AGAIN…
only long funnel sales guys can get away with sleazyness…
cars
homes
mortgages
loans…
not the place you get your computer parts from, or pop, or smokes or production supplies, raw materials, etc anything else that you see the products life end in a short time (typically less than 2 years or 2 months )…cause then they will only get 1 sale…and you need to buy again in a few weeks/months…
so no, salesmen arent liars…but boy oh boy do buyers try