Same reason you’re spending every paycheck on your 240 to make it look better and faster. (Not you in particular, but in general).
And there’s probably a guy in a Porsche thinking to himself too… “Why are these kids spending money on their 240s when they could’ve saved up for a Porsche?”
You can put $50,000 into an S13 and it’ll still be worth $6 - $8k. $10k at MOST.