Having dealt with the general public for the past 4 years in the automotive industry, there has been quite a change.
Toyota/foreign customers have a much different mindset than those who purchase domestics. Not to mention that, they are completely loyal to the product. Once someone purchases a Toyota product, its almost a complete certainty that they will be back again. The second time around, its less about price and more about actually buying the car they want and couldn’t afford the last time (leather, nav, color etc.).
We have a large turnover from GM and Chrysler. We also see a large number of GM retirees purchasing cars, hoping to get 10 or 15 years out of them.
Up until recently, when I was asked what I drove…and I’d respond with “Dodge and Ford”, the reaction was the same every time. Confusion, disgust and general distaste.
“They let you drive those and work here?”
“When are you going to buy a Toyota?”
“Ugh, I will never buy another American car as long as I live”
“Haha! You’re kidding me!”
Which would segway into a story about a bad experience with a domestic brand. Generally, you tend to hear good domestic stories when its about a truck.
My whole point being… sadly even though the big 3 are struggling to get back on top, I hardly doubt it will ever happen. Too much damage has been done.
I find it hard to believe that someone who had a domestic product that purchased a Toyota is ever going back. Infact, I find it near-impossible. Maybe it will stop when people’s mechanics stop telling them to buy a Toyota or Honda.
I just find it hard to believe that someone is going to trust the big 3 ever again with the second biggest purchase in their lives after having the luck and satisfaction of a foreign product.
This isn’t a domestic bash, for my Explorer wasn’t a horrible truck and my Dodge was generally reliable. They just weren’t the build quality of my Toyota. Hopefully my Toyota won’t need wheel bearings by 70k and axle bearings by 80k or have a noisy timing chain, like my Ford.