Because of the free publicity. Market value vs. free advertizing take your pick. It the units had an MSRP of $2,000 they would not sell as well. Mom and Dad are not going to shell out that much cash for them!!! The $600.00 support price for the system is still high. JUST WAIT FOR THE 2ND OFFERING IF YOU MISSED THIS ONE! Besides the units will depreciate faster than used Yugo in 3 years.
KK