I think there are a few other things as well that are done wrong here, using Toronto clubs as an example.
Just sitting here thinking, trying to figure out why the EDM clubs here fail. Well, it certainly isnt for lack of audience. I mean fuck, look how many colleges we have here filled with “imports” who have grown up around EDM. The scene is in demand here, and only getting bigger- Buffalo is always behind the times. However, the location of the clubs, and accessability I feel are the main factors that bring clubs down around here. If a club is allowed to fill up with shit bags, it will fail. Miserably. The key is to make women feel welcome (NOT BRIBED!) to bring them in lead by example as Toronto does. Ladies get in, scumbag dudes get turned away. People in line sometimes dont make it in- live with it. Ladies want to look at other nice looking ladies and dudes just as much as we dudes want to look at them. They do NOT want to feel threatened or “visually undressed” by a bunch of thugs who they would rather see burned at the stake.
The club CAN NOT be downtown or in a run down area, but does need to be “on the way”. This alone will grab some attention. If you have a line of people outside a club- traffic is going to notice and want to see what the deal is.
NO FUCKING RAP. EDM Clientle of any type would be going for the music! They want to know in advance that IS WHAT THEY ARE GOING TO HEAR.
Decor must be nice as said before, but there are other keys- for example, The Drink @ Guv in toronto. The dance floor is LOUD. The bar area is not and you can talk- BEST OF BOTH WORLDS. nothing is worse then weak music when you want to dance, or not being able to hear when you want to talk.
No matter what it costs, when capable, bring big name DJ’s regularly, but your main DJ better be able to rip it up as well.
Multi-Room (a la “small guvernment”) is a MUST. Dance room, Chillout/lounge room split.
Traffic is VERY IMPORTANT. Walkways must be unobstructed, and your bouncers must be instructed to keep fucks from standing and talking in them.
Clean bathrooms- use attendandts if needed. Its Buffalo- people fucking suck.
Cover Charge- Not expensive, but enough to ward off the lame-ass club-dwellers.
Promote The Afterparty Crowd. Yes, Drugs will surely follow, just keep it under control and out of sight. Hungover and high people spend money too! (and sometimes insanely so)
There NEEDS to be a draw however. A club with features like a rooftop summer patio, on a beach, etc are all draws.
GOOD PARKING. ABSOLUTE MUST!!!
While a full-scale Guv could not be supported here, I am completely confident that a smaller version of it could- if it was done right. Warehouse did not count, that was like taking one lame version of one room of Guv and trying to make it work. No Way.