looks like they flipped it to get it onto the ice, but by the time it was up on end the cable was pulling the backend dow, which would have put pressure on the ice, so they hooked onto the roof at ice level hoping it would slide upward … instead the roof gave way
woops …
i bet he hated having to buy a 1/4 mile worth of cable strong enough to drag the truck out, that shit looked brand new, lol