i agree with you 100%. but i bought my set thinking for the long term. im planning on building a house in 2-3 years, and when i do i wont have the cash to fuck around and get the latest and greatest tv set out there. so i bought something thats the best of the best right now, that will be good to go for years and years down the road :tup: also, the way i have my set configured, it always goes 720p then 1080i. i couldnt even imagine how good 1080p would look on this set, some of the HDNet hockey games i get in 1080i or 720p look fucking phenomenal. I mean sometimes I get confused when some dude gets a hat trick and i throw my hat on the ice but it just bounces off of my screen 